Stop paying for opaque SEO reports. Run your own AI SEO audit. See for yourself.
Our AI SEO audit checks 99 metrics across 20 dimensions in 45 seconds. Paste your URL and keyword. Get a traffic-light scorecard, a personalised to-do list of fixes, and a live check of whether ChatGPT, Perplexity and Google are actually citing you - all in one scan.
According to Define Media Group's 2025 publisher data, a major US portfolio's organic search traffic dropped 16% the quarter AI Overviews launched, then 42% by Q4 2025. SparkToro's 2024 zero-click study reports that 60% of searches now end without a click - and ALMCorp's research shows that figure rising to 93% when AI Mode is active.
The gap between traditional SEO and AI search has stopped being theoretical - it's a measurable revenue problem. Meanwhile, Incremys' 2025 SEO statistics report found the average SEO subscription costs $497/month - for tools full of breadth signals that mattered before AI absorbed half the clicks.
No card required. See pricing or try it free now.
Enter any web page (including your competitors) and the keyword you want to rank for. That's it - no setup, no configuration, no learning curve.
In 45 seconds, we analyse AI Search Readiness, Content Quality, On-Page SEO, Technical Health, and Performance - pulling from multiple data sources to build a complete picture.
Traffic-light scores out of 100 at every level - metric, dimension, category, and overall. Then specific recommendations prioritised by impact, so you know exactly what to fix first.
See real audits: Salesforce UK products (47/100) ยท OptimAI's own self-audit (82/100) - same tool, same methodology, no cheating.
Five categories, 20 dimensions, one clear score
Are AI assistants finding and citing your content? We check Perplexity, ChatGPT, and Google - then score your content for structured data, Q&A patterns, entity richness, citation worthiness, and freshness signals.
What nobody else measuresYour AI Search Readiness score (40% of your overall score) measures how well your content is structurally built for AI engines to extract and cite. The shift is already happening. According to Geoway's 2025 AI search landscape research, AI referral traffic grew 123% in 2025, and a 2026 chatbot market-share study shows AI chatbot sessions have hit 1.2 billion monthly visits. Backlinko reports ChatGPT alone has over 1 billion monthly visits with 2.5 billion daily prompts, and data from SEOProfy shows Perplexity handles 780 million monthly queries and is targeting 1 billion per week. According to research from NinePeaks, 70% of ChatGPT prompts are unique queries that users rarely search on Google - this isn't just cannibalising Google, it's entirely new search behaviour.
The kicker? Exposure Ninja's research found AI search traffic converts at 14.2% compared to Google's 2.8% - 5x more valuable.
We tested six dimensions of AI readiness across hundreds of pages. For example, Direct Answer Density checks if your content answers questions clearly. Entity Richness checks if topics and names are well-structured. Citation Worthiness asks: would an AI engine trust your page? Plus Q&A formatting, Schema.org markup, and freshness signals. We break all six dimensions down in our guide to understanding your free AI SEO audit score.
Evergreen content - guides, service pages, explainers - is being hit hardest. According to Define Media Group's analysis, organic traffic to evergreen pages has declined 40% since AI Overviews launched. Breaking news survives because AI doesn't trigger on real-time queries, but the content most businesses depend on is exactly what AI is absorbing. Google, ChatGPT, and Perplexity each pull from web content differently. A 5,000-prompt study by Previsible found that 82% of frequently cited pages use explicit entity naming, and 71% keep paragraphs under 4 lines. Search Engine Land reports that structured data directly improves AI search citation rates. Run a free scan to see where you stand and what to fix.
Keyword usage, content depth, readability, and heading structure. Is your content actually good enough to rank - or just good enough to exist?
Content quality scoring goes beyond keyword counting. Studies consistently show that top-ranking pages average 1,400-2,000 words. They use their target keyword in 70-80% of key HTML positions. They keep a Flesch readability score between 50 and 70. Our analysis covers keyword placement across 5 positions, content depth, readability grade, and heading hierarchy.
Comprehensive content outperforms thin pages by a wide margin. Our SEO scorecard identifies thin content, poor structure, and missed keyword opportunities. Then it tells you what to improve - and why it matters for both traditional SEO and AI search optimisation. See how the scan-fix-rescan free AI SEO audit workflow turns these insights into measurable score improvements.
Meta tags, images, internal links, external links, and site structure. The fundamentals that most pages still get wrong.
On-page SEO covers the HTML elements that tell search engines what your page is about. We check 5 areas, such as meta title length, description length, image alt text, internal links, and URL paths. Research from Ahrefs found that most pages have meta descriptions that get cut off in search results. That costs clicks. According to Demandsage's 2025 SEO statistics report, 59.5% of websites are missing H1 tags entirely and 51.3% have multiple H1 tags - both of which confuse search engines and AI crawlers.
These basics still trip up most websites. Google's SEO Starter Guide calls them the foundation of any search strategy. AI engines also parse your page structure to build answers. Good internal links pass authority and help crawlers understand your content. Even small technical fixes can produce big score jumps - we saw a 30-point improvement from a single font optimisation on our own free AI SEO audit.
HTTPS, structured data, crawlability, accessibility, and best practices. The plumbing that search engines need to index you properly.
Technical SEO ensures search engines can crawl and index your pages. We audit HTTPS, structured data, robots.txt, canonical tags, and accessibility. Google's crawling docs confirm it: if search engines can't reach your content, it won't rank. Period.
Without solid technical foundations, even great content stays invisible. Our checks use the same signals search engines evaluate. You see your pages exactly as they do.
Core Web Vitals, page speed, and resource optimisation. Fast pages rank higher and convert better.
Page speed directly impacts rankings and conversions. Google's research shows that going from 1 to 3 seconds load time increases bounce probability by 32%. We measure Core Web Vitals: Largest Contentful Paint (under 2.5 seconds), Cumulative Layout Shift (under 0.1), and Interaction to Next Paint (under 200 milliseconds). According to Demandsage's 2025 SEO statistics report, only 33% of websites currently meet all Core Web Vitals standards - meaning two thirds of the web is leaving rankings and conversions on the table.
Pages meeting all three targets are 24% less likely to lose users. We pull real performance data for every scan - the same metrics Google uses to judge your page.
Every scan includes intelligence panels you won't find anywhere else
Every scan includes a personalised action plan written by AI based on your actual scores - not generic templates. Recommendations are prioritised by impact so you know exactly what to fix first, what can wait, and why each change matters. Two views - sort by category to work through one area at a time, or by priority for the highest-impact fixes first. Plain English, no jargon, ready to hand to your developer or content team.
Generic SEO checklists don't work. Every page has different problems. We compared how other tools handle this. They use the same templates for every page. Our AI advisor is different. It reads your actual scores across all 99 metrics and 20 dimensions. Then it writes advice specific to your page and keyword. A page scoring 90% on technical but 30% on content gets content-first advice - not a generic checklist.
Advice follows the principles Google publishes about how search works. It also covers AI search factors like citation-worthiness. Each tip explains the problem, the fix, and the expected impact. Plain English. Ready to hand to your developer or content team.
We reverse-engineer what AI engines are actually answering for your keyword - the questions they extract, the topics they cover, the domains they cite. Then we compare against your page and hand you a colour-coded list of gaps to close: missing content (red), topics to expand (amber), format changes like FAQ schema (teal), and standalone pages worth creating (dark teal). The piece most AI search tools skip - they tell you you're not being cited; we tell you what to do about it.
Three distinct measurements, three different jobs. AI Search Readiness (40% of your score) is structural - how well your page is built for AI extraction (schema, Q&A, entities, freshness). AI Search Visibility is a live citation check - are AI engines actually citing your domain right now? AI Search Opportunity is gap analysis - what they're answering for this keyword, and what your page is missing.
Most AI-search tools track only the first or only the second. Combining a structural readiness score with a live citation check and a gap-against-cited-peers analysis in one scan is what makes the difference between “you're losing” and “here's how to win.” The colour-coded suggestion types map cleanly to how AI engines retrieve content: Content Gaps are subjects cited sources cover that you don't, Topic Expansion lines up with how engines fan out queries into related sub-questions, Format Change targets the schema and Q&A patterns AI extractors prefer, and New Content flags adjacent queries worth a dedicated page.
Live test: does ChatGPT, Perplexity, or Google mention your site when asked about your keyword? See exactly where you stand in AI search.
We query AI search engines in real time with your target keyword. Then we check if your site appears in their responses. This isn't a proxy or estimate. We actually ask Google, ChatGPT and Perplexity about your topic and report what they say. Results are shown as live observations rather than scored - AI responses change frequently, so honesty beats false precision.
AI search is growing fast. 60% of searches now end without a click to any website - and AI Overviews reduce clicks by a further 58% when they appear. Google's own VP of Product described how they had to "teach the model how to link out" - linking to publishers was not the default behaviour. 50% of ChatGPT citations already point to business and service websites, and sites ranked #1 on Google appear in AI answers 25% of the time - so traditional SEO still feeds AI search visibility. If AI needs to be taught to send traffic your way, you need to know whether it's actually doing it. Run a free AI SEO audit to find out.
Related keywords with search volumes, difficulty scores, and People Also Ask questions from Google. Discover what your audience is actually searching for - and which gaps you can own.
Every keyword has a cluster of related terms, long-tail variations, and questions people actually search for. We surface related keywords with search volumes and competition scores. We show keyword suggestions from autocomplete data. And we pull People Also Ask questions directly from Google. These are the exact queries your customers type - and the exact questions AI engines answer.
PAA questions are especially valuable for AI search citation. Pages answering PAA-style questions get cited more often by AI search engines. It's the Q&A format that ChatGPT, Perplexity, and Google prefer. Adding 3-5 PAA answers to your content can improve your AI SEO audit scores and traditional rankings alike.
Most businesses target one keyword and hope for the best. The keyword opportunities panel shows the full landscape. Related terms you should cover. Questions you should answer. Difficulty scores that show where to focus for maximum impact.
See your top 10 competitors with domain metrics, organic traffic estimates, and keyword counts. Know exactly who you're up against.
We pull the actual top 10 search results for your keyword and analyse each competitor's domain rank, estimated organic traffic, backlink count, and keyword portfolio size. The average top-10 result has over 1,000 referring domains and targets 300+ keywords - knowing these benchmarks tells you what it takes to compete.
Understanding who ranks and why is fundamental to any search strategy. In every case study we've analysed, sites that improve their SERP position also gain more AI citations. SERP intelligence directly informs your AI SEO audit strategy - knowing the competitive landscape helps you target the improvements that matter most.
Pay per scan. No subscription. 10 free analyses on signup, no card. Credits never expire.
For business owners running per-page audits
£8 per rescan +VAT
For agencies running site-wide audits + client deliverables
£10 per rescan +VAT
Buy credits in bulk from your dashboard. No expiry.
Need more? Talk to us about volume pricing
OptimAI runs a comprehensive free AI SEO audit on any web page. Enter a URL and keyword - we check 99 metrics across 20 dimensions in 5 categories: AI Search Readiness, Content Quality, On-Page SEO, Technical Health, and Performance. You get a clear traffic-light score with actionable recommendations.
Beyond the scorecard, every scan includes discovery features. Keyword Opportunities shows related keywords with search volumes, difficulty scores, and People Also Ask questions from Google. SERP Intelligence shows your top 10 competitors with domain metrics and traffic estimates. The AI Visibility Check queries ChatGPT, Perplexity, and Google in real time to see if they cite your site. And the AI Advisor writes a personalised action plan based on your actual scores.
AI Search Readiness measures whether AI engines like ChatGPT, Perplexity, and Google can find and cite your page. It is the 40 percent weighted half of your total AI SEO score - the structural signals AI engines use to extract and cite content (schema, Q&A patterns, entity richness, citation worthiness, freshness). With organic search traffic down 42% since AI Overviews launched, knowing whether AI engines can extract and cite your content isn't optional - it's urgent.
We check whether your content is structured for AI extraction, whether AI engines actually cite you for your target keyword, and what you can do to improve. AI search optimisation is about making your content easy for AI to understand, trust, and reference.
OptimAI is the only tool that combines an AI SEO audit with a traditional SEO scorecard in a single scan. Dedicated AI monitoring tools exist, but they're subscription platforms that track citations over time - they don't tell you what to fix.
Your overall score (0-100) is a weighted average across five categories: AI Search (40%), Content (24%), On-Page (20%), Technical (10%), and Performance (6%). Each category contains multiple dimensions with their own scoring criteria.
Content and on-page scoring is deterministic. The same page and keyword will always produce the same score. Performance may vary slightly between scans because it reflects real-time server conditions. AI search citation results are shown as live observations rather than scored - AI responses change frequently by nature.
Typically 45-60 seconds. We're querying multiple data sources in parallel to build a complete picture.
Yes. Sign in with Google or Microsoft and you get 10 free page scans with full Pro access - no credit card required. That's enough to audit your whole site, test competitors, and generate executive summary reports. You'll see exactly what you get before buying.
Credits are the currency you use to run analyses. A new page analysis costs 12 credits (Standard) or 16 credits (Pro). Refreshing a previously analysed page costs 8 credits (Standard) or 10 credits (Pro). Credits never expire - use them when you need them, not on a schedule.
Most SEO tools lock you into monthly subscriptions and cap how many scans you get - typically 4 per month on basic plans. 46% of SMEs say high subscription costs are the main barrier to adopting AI SEO tools. That's why we built OptimAI as pay-per-scan. You only pay for scans you actually run. No wasted months, no artificial limits, no surprise invoices.
A scan is the first time you analyse a particular URL + keyword combination. A refresh re-analyses the same URL + keyword to check your progress after making changes. Refreshes cost less because you're tracking improvement, not discovering issues.
No. Your credits never expire. Buy them when you need them, use them at your own pace. No subscriptions, no lock-in.
If an analysis fails for any reason on our end, your credits are automatically refunded. You only pay for successful scans.
Yes, on the Pro tier. You can customise PDF reports with your own logo, colours, and branding. Your clients see your brand, not ours.
Yes. Team access works via Google or Microsoft authentication domain sharing - anyone with the same email domain (e.g. @youragency.com) can view shared reports. No invite flows or per-seat pricing. Collaboration is free; only scans cost credits. Read more about how team sharing works with your free AI SEO audit reports.
For Pro accounts running high volumes, we offer custom pricing. Book a call and we'll put together a package that works for your agency.
Organic traffic is down 42%. The sites that survive are the ones AI engines cite, not just crawl. Stop guessing. Stop paying for tools nobody understands.
10 free page scans. Full Pro access. No credit card. Your first AI SEO audit in 45 seconds.
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